Keen on Wind

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Services

Efficiency in marketing and sales for SMEs in wind energy

What we offer

Our Services

Operational business-to-business sales

We support you in your daily business of your actual sales. Capitalizing on our long year experience in sales canvassing on all hierarchical levels on a worldwide scale, we know the pitfalls and keys to success in front end sales. We can take over fully or to an extent of your choice:

  • Cold call canvassing
  • Email canvassing
  • Professional representation of your company in meetings, presentations or on conferences, exhibitions and networkings.
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Qualified decision maker selection and appointment arranging

We will handpick the right contacts  of qualified decision maker selection: capitalizing on long in depth experience client contacting, analysis and networking, we  find the right decision makers for you and schedule appointments with them, empowering your team to focus on closing deals.

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Marketing system audit

Gain invaluable insights into the current processes you have in place for your marketing strategies, systems, and performance. Our comprehensive analysis will entail a SWOT assessment to identify your current strengths, but also your weaknesses  in Marketing .

We will uncover the areas for improvement and provide actionable recommendations to enhance your marketing effectiveness. You will receive a hands-on set of recommended actions that can be taken fast.  

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Social Media Marketing Strategy

Social Media nowadays are a so prevelant in the business world, that they not only have to be embraced but also have to be used wisely to maximize your sales success. Buyers are nowadays more informed than ever and the buying process has completely shifted from seller to buyer driven. The buyer journey of clients nowadays has completely turned around: If clients want solutions for problems they have, they will mine online to seek those providers, who- to their perception – have the best solution for their problem. To be selected as the right solution provider for your client target groups requires a tailored, yet complicated strategy.

We set up such a strategy. We support you in:

  • defining your client target groups
  • describing your buyer personas (who are the (decision makers and influencers in the buying process)
  • identifying the problems that your clients have
  • identifying how (well) your product portfolio fits as a solution to the problems your buyer personas have (or not) (product to market fit)
  • the buyer journey.

And most importantly: we support you in defining, how to communicate to your target groups that you have the solution to their problems. Furthermore we will set up a plan of content in which you communicate the solution to your clients` problems to them  (Social Media Content plan).

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Social media marketing strategy implementation and execution

If you already  have a Social Media Marketing Strategy in place, but have not got the capacity (either staff, or time or knowledge) to implement and execute it,  Keen on Wind will do just that.

Success in Social Media is nothing that can be achieved overnight. To achieve a constant influx of leads (yes that can be achieved) it requires, strategy and hard, consistent work of feeding your target group with valuable content. It requires strategy and consistency, but when done right, will lead to results.

Together with you Keen on Wind will clearly define the goals that are to be achieved, including defining KPIs. Furthermore we make a content strategy plan and, derived from that, will create reusable and retargetable content .  And then we will execute the strategy.

Request a Quote

Outsourced Sales Director

If either your business is growing fast but your internal structures are not keeping up with it, or if you see a need for strategy in sales but have not got the capacity to fully onboard a professional at Director`s level, the Outsourced Sales Director can be a solution: (s)he can bring in that experience and expertise on an on-demand level, but still guarantee your strategy goes in the right direction by securing cost control.

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Service portfolio Recruitment

In today`s war of talent in a world where qualified staff is scarce, finding and attracting the right staff for your company is not only important, but also increasingly difficult. Classical recruitment strategies nowadays are not sufficient anymore. Keen on Wind supports you in searching, finding and attracting the right talent. Our Services:

Recruitment ad interim light

If you have a short peak in staff need or momentarily a capacity gap to successfully attract the staff you need, we can step in for a short period to give hands-on support in execution of your recruitment tasks.

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Recruitment standard

We will handpick the right contacts  of qualified decision maker selection: capitalizing on long in depth experience client contacting, analysis and networking, we  find the right decision makers for you and schedule appointments with them, empowering your team to focus on closing deals.

Request a Quote

Recruitment System Audit

In a Recruitment audit we thoroughly analyze which processes you currently have in place for your finding, selecting and attracting new talent. Our comprehensive analysis will entail a SWOT assessment to identify your current strengths, but also your weaknesses in Recruitment . We will uncover the areas for improvement and provide actionable recommendations to enhance your recruitment effectiveness.

Request a Quote

Recruitment Strategy

Social Media nowadays are a so prevelant in the business world, that they not only have to be embraced but also have to be used wisely to maximize your sales success. Buyers are nowadays more informed than ever and the buying process has completely shifted from seller to buyer driven. The buyer journey of clients nowadays has completely turned around: If clients want solutions for problems they have, they will mine online to seek those providers, who- to their perception – have the best solution for their problem. To be selected as the right solution provider for your client target groups requires a tailored, yet complicated strategy.

We set up such a strategy. We support you in:

  • defining your client target groups
  • describing your buyer personas (who are the (decision makers and influencers in the buying process)
  • identifying the problems that your clients have
  • identifying how (well) your product portfolio fits as a solution to the problems your buyer personas have (or not) (product to market fit)
  • the buyer journey.

And most importantly: we support you in defining, how to communicate to your target groups that you have the solution to their problems. Furthermore we will set up a plan of content in which you communicate the solution to your clients` problems to them  (Social Media Content plan).

Request a Quote

Social Media Recruitment Strategy

As social media is nowadays a fix integral part of daily life, social media has become an inevitable integral part of successful personnel marketing.

As the lack of qualified staff is so abundant nowadays, employers must also attract the so to speak “passive” candidates. To be identified and perceived as the right company for the advancement of the careers of the talent your company needs, a Social Media Personnel Marketing Strategy is required.
We set up such a strategy: We will, in cooperation with you:

  • develop a strong and consistent employer brand
  • depending on the kind of staff and when and where you need them the focus on which social media channels you will focus
  • develop strategies and the “language” of how to communicate with your target audience
    (=the talent that you want to attract)
  • develop reusable and retargetableSocial Media content plan for your target audience
  • define KPIs to monitor the success of your actions
Request a Quote

Social Media Recruitment Strategy

Should you already have a Social Media strategy for your recruitment goals in place, however have either not got the staff capacity for it available, or not the exact knowledge, how to execute it, Keen on Wind will do just that.

Success in Social Media is nothing that can be achieved overnight. To achieve a constant influx of suitable and seriously interested applicants(yes that can be achieved) it requires, strategy and hard, consistent work of feeding your talent target group with valuable content. It requires strategy and consistency, but when done right, will lead to results.

Together with you Keen on Wind will clearly define the goals that are to be achieved, including defining KPIs. Furthermore we make a content strategy plan and, derived from that, will create reusable and retargetable content . And then we will execute the strategy.

And, by constantly monitoring we will adjust and optimize underway to achieve your maximum social media recruitment marketing success.

Request a Quote